Is print marketing dead? The answer is NO. Our clients generate many leads using good old fashion print marketing.
Xtreme Multimedia Marketing staffs in-house graphic designers to work directly with the publishers. We generate multiple layout designs and ad campaigns for the local mailers and newspapers such as The Gold Clipper, Max Values, Market Magazine, The Cleveland Plain Dealer, and regional Post Newspapers and update them monthly with client promotions.
Many people assume that print marketing is dead in the age of digital media, but this is far from the truth. Print marketing has many advantages, such as high credibility, long shelf life, great engagement, and creativity. Print marketing can complement digital campaigns by reinforcing brand awareness, driving website traffic, and generating leads. Print marketing is not dead; it is evolving and adapting to consumers' needs and preferences. Here are some ways Xtreme makes print marketing work for your business:
- Use high-quality materials and design. Print marketing should reflect your brand identity and values and catch your target audience's attention. Use colors, fonts, images, and layouts consistent with your online presence and convey your message clearly and effectively.
- Segment and personalize your print materials. Print marketing allows us to tailor your content to specific segments of your market based on demographics, location, behavior, or interests. We also personalize your print materials by adding names, addresses, and other relevant information, increasing customer response rates and loyalty.
- Integrate print and digital channels. Print marketing can work well with digital media by creating a seamless and interactive experience for your customers. We can use QR codes, NFC tags, augmented reality, or other technologies to link your print materials to your online platforms to help track the effectiveness of your print campaigns and provide additional information or incentives to your customers.
- Experiment with different formats and sizes. Print marketing offers a variety of options for delivering your messages, such as flyers, brochures, catalogs, magazines, newsletters, postcards, posters, banners, stickers, or coupons. We can also use different sizes and shapes to stand out from the crowd and create a memorable impression.
- Test and measure your print campaigns. Print marketing can be challenging to measure compared to digital media, but there are ways to evaluate its impact and return on investment. We can use tracking codes, phone numbers, coupons, surveys, or feedback forms to collect data on how many people received, opened, read, or acted on your print materials. We also compare the results of different print campaigns or variations to see what works best for your business.
Print marketing is not dead; it is a powerful tool that can help you reach and engage your customers meaningfully. Xtreme Multimedia Marketing can create effective print campaigns to boost brand awareness, reputation, and sales.
Call today, 330.577.8766, for more info.